Sunday, December 4, 2016

Having An Article Marketing Strategy Is Key To Success

By Ray Bradbury


If you've decided to try your hand at article marketing but aren't sure what to write about, don't worry! This article assembles a collection of tips that will help you get started. Read on and you will find many easy and effective techniques that established authors use to inspire and motivate themselves, along with tips for zeroing in on the right topics.

Know your fee rates. Companies who work with affiliates charge different rates, sometimes even depending on the type of marketing you plan to do for them. Check out these fees, and make sure to pay attention to any fees that may be hidden "start-up" fees in the contract. Don't pay for something if you don't know know what it is.

If your article is already included on your own website, do not submit it to article directories. Many search engines have rules about duplicate content, and you do not want to have your article removed because you put it in multiple places. Instead, rewrite the article (a content 'spinning' software program can be really helpful) and submit the rewritten article to the directories.

Be mindful of where you host your articles. Google recently changed its algorithm to penalize "low quality content farms." Certain article hosting sites such as eHow and Squidoo, appear to have been affected. While article directories are a good supplementary source of back-links, host your articles on your own site if at all possible.

Have a point and then get to it. Readers want you to do something with your article, whether it be solving problems, answering questions or devising new solutions. Keep this in mind as you write your article to stay on track and give your audience what they deserve, which is a well-written article, helping them with a subject they're interested in.

Including pictures or images with your article is a great way to attract more attention. Readers love to have a visual accompaniment to the text they are reading. Be sure that the image you are using is one that you have permission to use, however, and host your images on your own account instead of hotlinking.

Submit your articles to directory sites. Directory sites can help your article been seen faster and increase the number of readers. More readers means more potential customers. Avoid using the same article on different directory sites as duplicate copies of articles can have a negative impact the original article's search engine results page ranking.

To make income on your written articles, you need to make sure that you have your own website. It's okay to have a 1000 word article, as long as you keep the articles that you submit to article directories around 500 or 700 words. You can also have offers and affiliate links on your own site to grab your reader's attention so as to make your site more valuable to your customers.

Do not write material that contains boring or repetitive material for the sole purpose of increasing your word count or incorporating keywords for SEO purposes. Staying innovative and unique gives you the most marketing power. Search engines are always on the lookout for ways to counteract unscrupulous ways of generating content, so you should concentrate on quality, not quantity.

You can see that there is a certain degree of work involved in article marketing, but the payoffs are potentially very big. So, get your creative juices flowing and start writing. Now that you know some of the best ways to find pertinent topics, stay motivated and do the proper research. You can successfully write great, original articles that will drive traffic to your site.




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